Project Sheet – Caminhos Cruzados - A paixão do novo Dão

Project Sheet

  • Project name: Caminhos Cruzados Internationalization

  • Project Code: POCI-02-0752-FEDER-001703

  • Main Objective: Strengthen the competitiveness of small and medium-sized companies

  • Intervention Region: Center

  • Beneficiary Entity: CAMINHOS CRUZADOS, LDA. (507848519)

  • Approval Date: 06/16/2016

  • Start Date: 01-09-2015

  • Completion Date: 28-02-2018

  • Total investment: €233,405.21.00

  • Financial support from the EU: ERDF – €105,032.34

  • National public financial support: €0.00

  • Objectives, activities and expected results:

    With this project, the company's investment objective was to create response capacity, in continuous improvement in search of full quality, with the objective of a strong insertion in the global market.
    The Caminhos Cruzados project was designed for export, essentially for higher quality wine market segments, which properly value quality production, where the technical and oenological part is guaranteed.

    The Caminhos Cruzados - Internationalization project reflected the efforts of Caminhos Cruzados, Lda. to become competitive and enhance business growth. In this sense, the company's strategic objectives were internationalization, the internal and external organization of the company, business expansion and greater market integration. In this way, investments were distributed across the following types: Knowledge of external markets (fairs/exhibitions); Prospecting and presence in international markets (prospecting and attracting new customers); International Marketing; Introduction of a new organizational method in commercial practices or external relations; Specific certifications for external markets.